Public Relations

Digital marketing

Things To Know About Public Relations Campaigns

By Adam Hugo
June 13, 2022

3 min read

Public relations firms offer various services to get the word out about their client’s products and services in creative ways. Many firms provide guerrilla marketing tactics that are creative and socially responsible. Along with media relations services, Ronn Torossian PR also offer inbound marketing services to attract new customers and increase brand visibility.

One way to best take advantage of this service is by starting a fully online public relations campaign. Several tools are at your disposal to help you launch your campaign, including paid ad campaigns, social media, content creation, and email marketing. When generating results for your cause or company specifically, it’s hard to beat the power of an online public relations campaign. Read on to explore how you can use the control of an online public relations campaign to your advantage.

PPC ads can be difficult for small or local businesses with limited advertising budgets. Fortunately, there are several free tools available that anyone can use to promote themselves online through PPC campaigns and social media marketing. With these free tools, you can create a successful online public relations campaign regardless of your budget or advertising goals.

Inbound marketing is an excellent way for small businesses to get in front of customers and prospects, but it can be pretty challenging for a company with limited resources. Fortunately, there are ways to accomplish the same results with just your website and free or cheap online tools. In this article, I’ll explore some ways you can use inbound marketing techniques to accomplish some pretty powerful results while paying nothing or very little out of pocket.

Social media marketing can also help you make an impression on your customers. As online public relations campaigns and inbound marketing techniques continue to gain popularity, one thing is clear – social media is a powerful tool for brands of all sizes. Well-known companies like IBM, Coca-Cola, and American Express use social media to build their brands and connect with customers daily.

When creating or managing an online public relations campaign, you need the ability to track your performance along the way and manage your relationship with affiliates, donors, and suppliers. Fortunately, with online tools, you can easily keep track of your team’s performance and stay informed on what is working and what isn’t. Additionally, you can use these tools to create an online hub where everyone involved in your campaign can access the latest project information. This can help you track how much progress is being made in real-time and manage.

Conclusion.

A Creative Public Relations Campaign is an essential tool that should be used by all businesses, charities, and organizations to promote their products and services. Whether you are launching a new business or an event, you can effectively do so using social media marketing, inbound marketing, and PPC ads. Create your public relations campaign today to get the word out about what you have to offer to those who are looking for it.

Digital marketing

Experiential Marketing Trends Expected To Dominate In The Coming Days

By Adam Hugo
June 13, 2022

2 min read

More and more consumers are utilizing mobile phones, tablets, and computers to research products, services, and companies online. Consumers begin ‘net surfing’ long before they purchase anything and when a product or service has been researched extensively on the internet, it’s 50/50 between making a sale or not.

It’s clear the importance of marketing messages to consumers is shifting, becoming more targeted and precise.

Today, almost 40% of Americans use the internet to research purchases, make comparisons, and locate deals. This is going to keep growing. Retailers must be prepared to adapt their marketing strategies to match the new marketplace.

Additionally, more and more of these internet users research RonnTorossian products and services online before they visit physical stores, so the retailer’s online/offline advertising message must be adaptable in order for it to attract people who might never set foot inside of a brick and mortar store.

Buying Trends

Americans are shifting their buying habits to online platforms — nearly 40% of internet users now do some amount of online shopping per month! That means marketing messages that promote products or services in an online, search-driven context may appeal more to consumers who are already using the internet.

Social media has proven to be a powerful tool for online marketers. However, the barriers for small business owners are still high when it comes to social media marketing: 84% of small businesses admitted they had difficulty managing their social media marketing efforts.

Social media marketing is still a strategy that only 50% of small businesses use, however, with the recent updates to Facebook and Twitter, the social media landscape is continuing to change.

The major difference is that consumers have more options than ever before thanks to the rise of mobile devices and apps. The explosion in mobile app usage continues to lead us back to the old adage “if you build it, they will come.”

Online communities like Twitter are now excellent advertising opportunities for businesses that want to become more interactive with their target audiences.

Less than 18% of small businesses use any type of online community, so there is an opportunity for businesses to leverage the power of online communities now.